It’s 7am and a hot water system has packed it in. The homeowner doesn’t ask a mate. They pick up their phone and type “plumber near me”. Three businesses appear in a map box. One of them gets a call within thirty seconds. For tradies, local search is where a huge share of work gets […]
Regional businesses rarely serve just one town. A pest controller based in Dubbo might drive to Narromine, Wellington and Gilgandra. A builder in Port Macquarie takes jobs from Kendall to Laurieton. An accountant in Wagga Wagga has clients across the Riverina. The obvious SEO move is to build a page for every town. It’s also […]
A plumber in a regional town finishes a job, the customer says “that was brilliant, thanks mate”, and they shake hands. Two weeks later a competitor with a 4.8-star rating gets the next call from the same street. The work was equally good. The difference is that one business asked for a review and the […]
